Case · Logistics

Shippers get an instant estimate. The forwarder gets a complete quote request.

Short answer

An EU road-freight forwarder that works without its own trucks needed a site that sells part loads and full loads. We built it: an instant estimate calculator that places the load on a to-scale 13.6 m trailer deck, quote requests that arrive as spreadsheets, and a site in three languages. It is built and launching.

Built · launching

The freight site on desktop: a Barcelona to Katowice route on a map of Europe with distance and transit time, the route and cargo fields, and the estimate card with an example price.The same page on a phone: the route map and the first calculator fields.
Route map and estimate calculator, desktop and phone, example tariff
  • xlsxquote requests arrive as spreadsheets, ready to price
  • 3load sizes sold: small part loads, larger part loads, full trucks
  • 13.6 mtrailer deck drawn to scale, so the shipper sees the space a load takes
  • 1 sheetholds every rate, so the team changes prices without a developer
Starting point

A forwarder that sells space on trucks it doesn’t own

The client is an asset-light road-freight forwarder in the EU. It moves less-than-truckload, part loads and full loads (LTL, PTL and FTL) without running its own fleet.

In this business the first question is the price, and the second is whether the load fits. Shippers want a number before they talk to anyone. The office wants requests it can price straight away, not a long email thread chasing details.

  • An estimate a shipper gets instantly, without a call.
  • A clear picture of how the load sits on the trailer.
  • Rates the office can change itself, without breaking anything.
  • Quote requests in a format the office can work with straight away.
  • Pages for the routes and countries it serves, in three languages.
What we built

From the first estimate to a request in the office inbox

  • Instant estimate with a trailer deck plan

    The shipper enters the load and gets an estimate straight away. A to-scale plan of a 13.6 m trailer deck shows how much space it takes.

  • Rates in a Google Sheet, checked before use

    The tariff lives in a Google Sheet the forwarder controls. Validation catches a broken rate before the calculator uses it.

  • Quote requests as spreadsheets

    When a shipper asks for a firm quote, the request is generated as an xlsx and a csv file and emailed to the forwarder.

  • Pages for each corridor and country

    28 corridor pages and 27 country pages. Each one has to pass uniqueness checks before it is published, so no two pages say the same thing with the names swapped.

  • 13 logistics tools and a place search

    Thirteen tools for planning a shipment, and a place search built on about 280,000 places from GeoNames.

In shortPages built ahead of time, a calculator that reads a price sheet, and quote requests sent by email.

Screens

The estimate calculator

Part of the estimate calculator: pallet count and type, a choice between part load and full vehicle, three vehicle sizes and the top of a to-scale 13.6 m trailer deck plan with one pallet placed on it.
Cargo, vehicle and the to-scale 13.6 m trailer deck plan, cropped from the desktop calculator.
The freight site on a phone: the route on a map of Europe, distance, transit time and the first calculator fields.
The same page on a phone: map, lane and the first calculator fields.
A map of Europe with six popular freight lanes drawn as arcs between cities.
Popular lanes, drawn between cities on a map of Europe.
How the pieces connect. Shippers come in on the left, the forwarder’s office sits on the right, and the place search and quality gates sit underneath. No prices are shown anywhere on this page.

Running a forwarding or transport business?

The office edits its own rates, and a broken rate is caught before a shipper sees it. You own the code, the data and every account.

Tell us about your business
Search and AI assistants

Built to be found by shippers who search a route

Shippers search for a route before they search for a forwarder. The site has a page for each route and country the forwarder serves, in three languages, and free tools that answer what shippers type into Google.

Routesa page for each corridor and country served
3languages: English, Polish, German
13free tools for shippers
Placesthe address search finds, down to small towns
  • No near-copies. A route or country page that is too close to another one isn’t published, so every page has something of its own.

  • Every tool leads to a price. A shipper who arrives for a tool is one step from the instant estimate.

  • Addresses as people type them, small towns included.

Why it holds up

Mistakes are stopped before a shipper sees them

The things that usually go wrong on a freight site are caught by the system, not by someone remembering to check.

  • A broken rate never reaches the calculator. The tariff sheet is checked when it changes, and a sheet with a bad row is rejected.

  • Requests the office can price straight away. Each one arrives as a spreadsheet, in xlsx and csv, with the load already described.

Quoting freight by email?

Tell us how quotes reach your office today. We’ll tell you what we’d build first.

We reply within one business day, Tallinn time (EET), usually within a few hours. No obligation.