Industries · Real estate

Real estate software development for agencies that type every listing three times

Short answer

For agencies and developers, the real estate software we build starts with one listing record: one place to enter a listing that feeds your website and your portal feeds, enquiries that reach a named agent, online viewing booking, and unit price lists that stay current. For viewing booking we start from the slot booking we built on a car-service site.

Where listings go wrong

What slows an agency down, and what we build for it

  1. Every listing is typed three times

    Once in the CRM, once on your website, once for each portal. Within a week the prices no longer match.

    What we buildOne listing record that feeds your site and produces the portal feeds, so a price change happens once.

  2. Portal leads land in a shared inbox

    Nobody knows who answered whom, and a buyer hears back from two agents or from none.

    What we buildEnquiries from your site and from portal emails turned into leads with an owner, a status, and a reminder when nobody has replied.

  3. Unit availability is out of date by lunch

    A developer’s price list lives in Excel, and the website still shows units that sold yesterday.

    What we buildA unit table read from a sheet your sales team edits, checked before it goes live, so the site and the sales office show the same units.

  4. Viewings take five messages to book

    Agent and buyer trade times by phone and text until one of them gives up.

    What we buildViewing booking in the agent’s free slots, written to their calendar with a message to the agent.

  5. Area pages are thin, so the portals win

    The site has a page per listing but nothing that tells a buyer what a neighbourhood or a development is like.

    What we buildArea and development pages built from your own data, with a check that holds back pages too similar to others. See Search and AI-assistant visibility.

  6. The developer who built the site stopped answering

    A feed broke, and nobody knows where the code is or who holds the logins.

    What we buildA takeover: we collect the access, map what is there, fix the feed and keep it running. See Takeover.

For developers

A new-build price list that stays current

  1. One table of units

    Each unit has its floor, size, price and status: available, reserved or sold. Sales staff change it in one place.

  2. The website follows

    The unit list and the floor filter on your site read from that table, so a reserved flat stops showing as available.

  3. The PDF follows

    The printable price list is generated from the same table, with the date it was produced, so an old copy is easy to spot.

  4. The portals follow

    Portal feeds are built from the same records, so a price change happens once.

An example of how it would work, not a client story.

The system

One listing, every channel

A typical agency setup drawn in our map style, not a client diagram. Your CRM and the portals you publish to take their places.
What we build

What we build

Built from parts we’ve shipped

What we build for an agency or developer

The parts below are what we usually build first. Viewing booking follows the slot booking we built on the car-service site, where each booking is written to Google Calendar and the team gets a message.

  • One listing record feeding your website and portal feeds.
  • Leads with an owner, a status and a reminder when nobody has replied.
  • Viewing booking in each agent’s free slots, written to their calendar.
  • A unit price list kept in a sheet and checked before the site shows it.

Entering listings in three places?

Tell us where a listing starts and where it has to end up.

Tell us about your business
How it works

How we start

  1. Tell us what happens today

    Tell us where listings, enquiries and viewings are handled now, and which portals you publish to. We reply within one business day, usually within a few hours.

  2. A free first look

    An online call, and an outside check of your site with XRay, our own audit tool. A deeper audit is scoped after the call.

  3. Build, or take over

    We build the missing parts, or take over a system someone else built. One team covers analysis, build, testing and DevOps.

  4. Keep it running

    Fixes, security updates and new features. Hourly billing, one rate for the whole team, a report every week.

You own the code, the data and every account. More on how we work and the systems we have built.

Limits

What this doesn’t do

  • No portal or MLS access from us. Feed access is your agreement with each portal. We build to the format they give you.

  • No CRM replacement by default. If your CRM works, we connect to it.

  • No promises about Google rankings. Portals are strong in search. We build area pages worth reading; positions are not ours to promise.

  • No prices before we talk. Billing is hourly with weekly reports, scoped after the call.

FAQ

Questions we get from agencies and developers

Can one listing feed our site and the portals?

Yes, where the portal accepts a feed or an upload through its API. Formats differ by portal and by country, so we check the ones you use on the first call.

Can buyers book a viewing online?

Yes. Buyers pick from the agent’s free slots, and the viewing lands in the agent’s calendar with a message to them. It is the same pattern as the slot booking we built on the car-service site.

Can developers show live unit availability?

Yes. The sales team keeps the price list in a sheet or in the CRM, the site reads it, and checks stop a broken row from going live.

Who owns the site and the data?

You do. You own the code, the data and every account, including the domain and the portal feeds.

Typing every listing three times?

Name the CRM and the portals you publish to, and we start from there.

We reply within one business day, Tallinn time (EET), usually within a few hours. No obligation.